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Monday, September 19
9:00 AM - 10:00 AM
Courage and Consequence
Karl Rove
Former Deputy Chief of Staff and Senior Advisor to President George W. Bush; author and columnist; and master political strategist
 By the fall of 2011 the U.S. will be headed into an election year that will include many debates on critical financial and political issues that have worldwide consequences.
Known as "the architect" of President Bush's 2000 and 2004 campaigns, Karl Rove has been called a master political strategist. He will share his view of the political landscape leading up to 2012 elections and outline the challenges he sees ahead for the country during the Signature Session on Monday, September 19.
"With just months to go before the presidential campaigns hit high gear, who better to hear from than Karl Rove," said Connie Tipton, IDFA president and CEO. "He has studied history, is an electoral genius and can read the mood of the country better than all the other political strategists put together."
Karl Rove served as Senior Advisor to President George W. Bush from 2000-2007 and Deputy Chief of Staff from 2004-2007. At the White House he oversaw the Offices of Strategic Initiatives, Political Affairs, Public liaison, and Intergovernmental Affairs and was Deputy Chief of Staff for Policy, coordinating the White House policy-making process.
Rove has been described by respected author and columnist Michael Barone in U.S. News & World Report as “…unique…no Presidential appointee has ever had such a strong influence on politics and policy, and none is likely to do so again anytime soon.” Washington Post columnist David Broder has called him a master political strategist whose “game has always been long term…and he plays it with an intensity and attention to detail that few can match.” Fred Barnes, executive editor of The Weekly Standard, has called Rove “the greatest political mind of his generation and probably of any generation…he knows history, understands the moods of the public, and is a visionary on matters of public policy.”
Rove writes a weekly op-ed for The Wall Street Journal, is a Newsweek columnist and is the author of the book, "Courage and Consequence."
Tuesday, September 20
9:00 AM - 10:00 AM
Global Water Scarcity: What Dairy Companies Need to Know
Speakers:
Marty Matlock, Ph.D., Professor and Area Director for the Center for Agricultural and Rural Sustainability, University of Arkansas
Ying Wang, Director, Sustainability Research for the Innovation Center for U.S. Dairy
Continued population growth, increasing pollution and changing climate conditions have created the potential for unprecedented water scarcity in coming years, according to prominent environmental scientists, international organizations and business consultants. Recent headlines and a myriad of new publications urge immediate action, saying that business as usual is not a real option.
These alarming predictions about the availability of and access to abundant supplies of fresh water prompted the dairy industry to take a deeper look into what farmers and manufacturers can do now to assess their operational and supply-chain water footprints and create water-management strategies to ensure long-term prosperity.
This Signature Session which is sponsored by the Innovation Center for U.S. Dairy, the leader of sustainability research and implementation in the dairy industry, will demonstrate the risks of inaction and the rewards of implementing a series of immediate, short-term and long-range steps that all dairy processors — large and small — can and should take. 
"Companies that heed the warning signs and plan wisely will be able to protect their operations and gain significant cost savings, while helping to advance the broader goal of solving the water challenges facing us all," said Robin Cornelison, IDFA trade show director. "In this session, industry experts will describe how farms and businesses can act now to identify and manage water risks and opportunities based on sound science. They'll also share the positive results of water-conservation strategies in current use today."
Prominent Experts to Lead Panel Discussion
Panelists include environmental science and dairy experts Marty Matlock, Ph.D., and Ying Wang.
Recently appointed by Agriculture Secretary Tom Vilsack to the U.S. Department of Agriculture's Advisory Committee on Biotechnology and 21st Century Agriculture, Dr. Matlock is also professor and area director for the Center for Agricultural and Rural Sustainability, University of Arkansas. Over the last decade he has developed an internationally recognized program in ecological e ngineering at the University of Arkansas. Dr. Matlock also is working with the Sustainability Consortium in the Sam M. Walton College of Business to develop a global platform for science-based, outcome-driven, transparent metrics for sustainable production across the food, beverage and agriculture supply chain.
Dr. Wang, director, sustainability research for the Innovation Center for U.S. Dairy, oversees all sustainability research projects including the development of life cycle assessments (LCAs) for dairy products and packaging, and coordination with international dairy organizations to establish uniform standards for dairy LCAs. Dr. Wang has more than 10 years of research experience in the area of life cycle assessment, eco-design and eco-materials.
Session attendees will hear real-life stories about what's being done to reduce, reuse and recycle water on farms and in plants. They also will consider how the implementation of water conservation strategies can help decrease costs and their companies' carbon footprint while preparing their businesses for long-term prosperity.
Wednesday, September 21
9:00 AM - 10:00 AM
International Dairy Trends
Speakers:
Donna Berry, Dairy Foods’ Product Development Editor
Carrie Schroeder, Senior Marketing Manager-Nutrition at Fonterra
Barbara A. Davis, PhD, RD, HealthFocus Internationals
Now more than ever, we are operating in a global marketplace. Hear from industry experts on what trends are currently changing the way we develop, package and market dairy and beverage products around the world. See how marketing campaigns from around the world are increasing demand for dairy products. Learn what consumer and nutrition trends are influencing dairy and beverage product development. These insights and more will help processors, manufacturers and marketers of domestic dairy foods and beverages increase demand domestically and around the world.
  
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